It contains oatmeal to cleanse and gently soothe your skin. The unique soap-free formula blends powder-fine oatmeal, nature’s own gentle cleanser, with a skin-softening moisturizer. The natural oatmeal works to absorb dirt and oil and then gently rinses away, leaving your skin feeling soft and smooth. The Aveeno Moisturizing Bar is fragrance-free and dye-free, so it is gentle enough for even sensitive skin.   Usage Wash face with Aveeno Moisturizing Bar, rinse, and pat dry. Use every day for soft, smooth, naturally healthy-looking skin.